10-28-23

Call to action. Do you know the history of the phrase? Did you know that a Call to Action (CTA) is a marketing term for any design to prompt an immediate response or encourage an immediate sale? A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way.

They key word in the definition of "call to action" is immediate response. We are living in a world where an immediate response is needed. I speak of the immediate response to the Master Jesus. Every day is a reminder of the fact that we as human beings need the Master Jesus in our lives. We need Him to have full control of our lives.

Our world is needing you, the follower of Christ, to live out your life in such a way that you become an example of what people are looking for. You become the very demonstration of Jesus to those that surround you. Perhaps you haven't thought of this reality before. But you are the hands and feet of the Master Jesus.

Jesus is calling you to action. The action of creating an immediate response on those that come in contact with you to follow the Master. Creating an immediate "sale" of the greatest item know to man . . . Salvation ! It's free and God is willing for every one to have it. Arise Christian friend of mine. Arise to the calling God has placed on your life. Arise to the call of action from our Master Jesus.

This Sabbath, may you find that you are called by God to do something great with your life. May you fulfill that calling today!

So, until the next time, this is Pastor Tello reminding you that thoughts do change lives.